Provider facts
What does Michael Wolf charge, and what do you get?
Disclosure: Appear is run by creativebyjake, which appears in this comparison. Every fact is from each provider's own pages with the date we read them, ours included.
Michael Wolf ("I'm based in Bellevue Hill and Newtown in Sydney"; "Based In" "Bellevue Hill, Sydney." (home page contact section; the site has no separate contact page, the Contact link goes to /#contact)): A named freelancer with 15+ years, ten case studies, and trade sites from $3,000. Below is everything its own pages say about price and packages, read 13 Oct 2026, with each source linked.
Michael Wolf, from its own pages
Named by: Claude (8 Oct) for "website designer for tradies in Australia".
- Website price shown
- Tradie page: "Generate leads and customers with a Modern and Responsive Website for your trade. From $3,000. Designed in Sydney." (no GST note). Website design page: "My eCommerce and Business Web Design service is from $5,000+". Home page: "websites from $5,000". No fixed package prices shown; "Contact me to organise a quote"
michaelwolf.com.au/services/website-design-sydney/trade-websites, michaelwolf.com.au/services/website-design-sydney, michaelwolf.com.au - What a build includes
- Tradie page "Key Deliverables": "UX Design", "UI Design", "Website Design", "Shopify Theme Design", "Wordpress Theme Design". Process listed: project requirements and brand guide, strategic and creative thinking, "UX & UI Design + Clickable Prototype", device and user testing, "SEO for Web Design" (structured data, meta information, internal linking, "set up automated Sitemaps and Google indexing for your site"), "Optional Deployment" on AWS
michaelwolf.com.au/services/website-design-sydney/trade-websites - Ongoing fees
- Hosting: "Typically, we leverage our infrastructure on Amazon Web Services (AWS) to host your designed applications, if needed." (tradie page). Maintenance: "Yes, I offer ongoing website maintenance and support" (website design page FAQ). No hosting or maintenance price shown on the pages read
michaelwolf.com.au/services/website-design-sydney/trade-websites, michaelwolf.com.au/services/website-design-sydney - Local SEO or marketing
- SEO packages page: "tailored packages starting at $900 + GST per month" and, further down the same page, "SEO is commonly carried out over 4+ months with pricing from: $1,500 per month." Home page: "My pricing for SEO is from $1,500 per month, Conversion Optimisation from $2,000 per month". Local SEO described as "building local landing pages and optimising your Google Business Profile, local citations and reviews". "month-to-month basis with no lock-in contracts". A case study lists "Managed SEO and paid Google Ad Campaigns for Lees Environmental"; no Google Ads price shown
michaelwolf.com.au/services/search-engine-optimisation-sydney/seo-packages, michaelwolf.com.au - Platform
- Stated: "Most of my projects are built on Shopify, WordPress or custom .NET applications" (home); the tradie page example cards are tagged "Wordpress Theme Development". His own site's served HTML carries no CMS generator tag (nginx server header)
michaelwolf.com.au - Named person
- Michael Wolf, a freelancer: "Freelance Digital Partner & Tech Advisor in Sydney"; "While I work independently to provide core expertise . I collaborate closely with a trusted network of skilled digital professionals in Sydney". No separate about or team page on the site
michaelwolf.com.au - Reviews on its own site
- Not shown on the pages read (no Google rating, review count or testimonials on the home, tradie, design, SEO, work or client pages)
michaelwolf.com.au - Example builds
- Work page: 10 case study entries (Hammer and Heart, pH+ Architects, Cosmetic Acupuncture Melbourne, Yes Chef Meals, FORGE (formerly Fleetwood Urban), Dadirri Retreat, Saint Sydney, Outdoorish, Claudio's Seafood, Brnde.com). Clients page: a logo list introduced as "some of the 100+ clients I've helped over the years". The tradie page shows example cards including "Procision Electrical Group" and "Lees Environmental"
michaelwolf.com.au/work, michaelwolf.com.au/clients, michaelwolf.com.au/services/website-design-sydney/trade-websites, michaelwolf.com.au - Page for tradies
- "Business Websites for Tradies | Website Design Sydney", heading "Affordable Websites for Tradies in Sydney.", at /services/website-design-sydney/trade-websites
michaelwolf.com.au/services/website-design-sydney/trade-websites - Based
- "I'm based in Bellevue Hill and Newtown in Sydney"; "Based In" "Bellevue Hill, Sydney." (home page contact section; the site has no separate contact page, the Contact link goes to /#contact)
michaelwolf.com.au
Other things its pages say
- "15+ years experience building online companies from the ground up" michaelwolf.com.au
- Cashrewards: "from startup to a membership of over 100,000 users and over $250 Million in annual sales" michaelwolf.com.au
- "some of the 100+ clients I've helped over the years" michaelwolf.com.au/clients
- "All of my work is carried out in Sydney by skilled experts in design, development, marketing and consulting, ensuring high-quality results without outsourcing to offshore resources" michaelwolf.com.au
- "custom startup web and app ideas from $15,000 and consulting based on standard hourly rates" michaelwolf.com.au
- "A simple website can take 3-6 weeks" michaelwolf.com.au/services/website-design-sydney
- "arrange a free 30 minute chat" michaelwolf.com.au
Is Michael Wolf right for you?
Best for: trades that want a senior Sydney freelancer for Shopify, WordPress or a custom build.
Worth asking them: which starting prices apply: his pages give two for websites ($3,000 and $5,000) and two for SEO ($900 + GST and $1,500 a month).
How does creativebyjake compare?
creativebyjake runs this site, so read this as our side of it. Same date, same kind of source.
| Michael Wolf | creativebyjake (ours) | |
|---|---|---|
| Website price shown | Tradie page: "Generate leads and customers with a Modern and Responsive Website for your trade. From $3,000. Designed in Sydney." (no GST note). Website design page: "My eCommerce and Business Web Design service is from $5,000+". Home page: "websites from $5,000". No fixed package prices shown; "Contact me to organise a quote" michaelwolf.com.au/services/website-design-sydney/trade-websites, michaelwolf.com.au/services/website-design-sydney, michaelwolf.com.au | $500 + GST for a two-page site, paid once; going live on a domain in the client's own name is $100 plus the domain's own fees creativebyjake.com.au/tradie-websites/ |
| Ongoing fees | Hosting: "Typically, we leverage our infrastructure on Amazon Web Services (AWS) to host your designed applications, if needed." (tradie page). Maintenance: "Yes, I offer ongoing website maintenance and support" (website design page FAQ). No hosting or maintenance price shown on the pages read michaelwolf.com.au/services/website-design-sydney/trade-websites, michaelwolf.com.au/services/website-design-sydney | Maintenance at $50 + GST a month, no contract, two weeks' notice to stop; hosting: not stated on its pages creativebyjake.com.au/tradie-websites/ |
| Local SEO or marketing | SEO packages page: "tailored packages starting at $900 + GST per month" and, further down the same page, "SEO is commonly carried out over 4+ months with pricing from: $1,500 per month." Home page: "My pricing for SEO is from $1,500 per month, Conversion Optimisation from $2,000 per month". Local SEO described as "building local landing pages and optimising your Google Business Profile, local citations and reviews". "month-to-month basis with no lock-in contracts". A case study lists "Managed SEO and paid Google Ad Campaigns for Lees Environmental"; no Google Ads price shown michaelwolf.com.au/services/search-engine-optimisation-sydney/seo-packages, michaelwolf.com.au | Appear at $250 + GST a month: the Google listing kept up, details matched across directories, a review kit, a local page every second month, Maps read weekly and AI answers monthly; Appear and maintenance together are $300 a month including GST creativebyjake.com.au/appear/ |
| Reviews on its own site | Not shown on the pages read (no Google rating, review count or testimonials on the home, tradie, design, SEO, work or client pages) michaelwolf.com.au | Not shown on the pages read creativebyjake.com.au |
| Example builds | Work page: 10 case study entries (Hammer and Heart, pH+ Architects, Cosmetic Acupuncture Melbourne, Yes Chef Meals, FORGE (formerly Fleetwood Urban), Dadirri Retreat, Saint Sydney, Outdoorish, Claudio's Seafood, Brnde.com). Clients page: a logo list introduced as "some of the 100+ clients I've helped over the years". The tradie page shows example cards including "Procision Electrical Group" and "Lees Environmental" michaelwolf.com.au/work, michaelwolf.com.au/clients, michaelwolf.com.au/services/website-design-sydney/trade-websites, michaelwolf.com.au | Example builds for made-up businesses, labelled as such: Pipeworth Plumbing Co. and Brushmore Painting Co. creativebyjake.com.au/tradie-websites/ |
Worth asking us: about how new it is: its examples are builds for made-up businesses and its site shows no reviews, so ask Jake for a call and judge for yourself.
The full field: tradie website and local SEO providers compared.
Start with the free check
Find out whether AI and Google know your business.
Two minutes for your website basics, then the AI and Google Maps read by email.